iPhone Is Best Mobile Advertising Platform, Says Opera Software [Report]

Cult of Mac writes, The iPhone is the top performer in the mobile ad monetization performance space, according to a new report from Opera Software. It is followed by Android devices, of course, and then a large gap in which the rest of the mobile devices are being left behind. “The iPhone leads the smartphone OS pack with an average eCPM of $2.85,” writes the company in their first State of Mobile Advertising report. “Though it is closely followed by Android devices (at $2.10). The rest of the mobile phone field is significantly behind.” Opera Software claims to be the world’s...

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