MLB: We Want To Stop Selling Printed Tickets, And Apple’s Passbook Is Helping Us Get There

Cult of Mac writes, Passbook may not have the most comprehensive catalog of partners yet, but that doesn’t mean Apple’s digital wallet isn’t working for those who have hopped on the bandwagon. Major League Baseball has been thrilled with the success of Passbook. After integrating with the iOS 6 service only a couple weeks ago, MLB is already seeing 12% of its e-ticket buyers opt for using digital passes on their iPhones. According to MarketWatch: Passbook – which allows tickets and loyalty cards from a variety of outlets to be delivered to one iPhone app – proved to be an instant hit with...

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