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  • #181: Unconventional wisdom, pricing.

    18 April 2014, 9:41 am by: David

    T-shirts…
  • #180: Enduring Features.

    11 April 2014, 10:57 am by: David

    I hope you fared better in the WWDC lottery than I did, though I’m hopeful for a possibility of a second round on Monday (maybe?). The system and process generally went really well and I think this is likely the process we’ll see going forward. It…
  • #179: Avoiding the Stampede.

    3 April 2014, 4:27 pm by: David

    A few words of appreciation for the new lottery based WWDC ticket sales. Get your name in the hat by Monday morning.…
  • #178: Customer Escape Hatches

    27 March 2014, 12:57 pm by: David

    After taking credit ;) for Apple’s experiments in search improvements I dive into a few changes to the App Store that could improve doing business in the store.…
  • #177: Something in Mind.

    13 March 2014, 9:50 pm by: David

    I will be at NSConference next week, if you are a listener of the show please make sure you find me and say hi.…
  • #176: Make it up in Volume

    6 March 2014, 4:41 pm by: David

    Towards a Better App Store: Part 2…
  • #175: Towards a Better App Store: Part 1

    27 February 2014, 10:27 am by: David

    This begins a multi-part series on how I think we could move the App Store forward. I had initially thought this could be a single show but quickly realized that it will take quite a few 15 minute conversations to really unpack what can practically be done to…
  • #174: A Livelihood

    12 February 2014, 9:17 am by: David

    There is something tragic about the Flappy Bird saga. The events and realities of it aren’t necessarily anything new but they showcase some of the darker sides of our industry.…
  • #173: Roses by Other Names

    5 February 2014, 10:14 am by: David

    I’m trying a new format for show notes. This is half blog post, half podcast. Let me know what you think.…
  • #172: Going Global.

    3 February 2014, 10:16 am by: David

    Lessons learned from launching Pedometer++ 2.0. Stopping worrying too much about version numbers. Leaving time buffers to accommodate iTunes Connect issues. The success of localization.
  • #171: Pros and Cons of Localization.

    22 January 2014, 3:28 pm by: David

    I recently went through the process of localizing Pedometer++. Today I walk through my thought process and experience doing that. Whether you should localize isn’t always a simple question.…
  • #170(#156): Distinctiveness

    15 January 2014, 9:40 am by: David

    I’m renumbering the shows going forward. Early on the show’s history I made a few mistakes where I skipped numbers in the ordering. Now the numbers correctly reflect the number of episodes I’ve created to-date.…
  • #155: Headroom

    6 January 2014, 3:13 pm by: David

    I took two weeks off the internet and work. Here are a few of the things I learned from the experience and the changes I’m making in my own life.…
  • #154: Something You Are Proud Of.

    13 December 2013, 11:13 am by: David

    It matters that you can make a living — but it matters more how you make your living. Decisions and Tensions
  • #153: It’s beginning to look a lot like Christmas.

    5 December 2013, 5:05 pm by: David

    Talking through some of the implications of the Christmas bump in the App Store. How to prepare for it and some mistakes I’d like to avoid making again. Allowing yourself to be a bit creative and exploratory with features.…
  • #152: Push-Pull Marketing.

    19 November 2013, 10:23 am by: David

    Looking at app marketing as a spectrum between push and pull. Each developer needs to decide how much they want to interject themselves into a potential customer’s attention. How much do you value your own attention?
  • #151: A tree falls in the Woods.

    13 November 2013, 10:13 am by: David

    Some lessons and storytelling about the extended outage Feed Wrangler experienced this past weekend.
  • #150: Five Years in the App Store

    8 November 2013, 5:27 pm by: David

    A retrospective on the lessons I’ve learned from 5 years working in the App Store. Five Years in the App Store
  • #149: Audits.

    31 October 2013, 1:45 pm by: David

    An overview of my experience surviving my first government audit and how I try to take a very conservative approach to accounting and tax compliance.
  • #148: Trading in Pork Bellies.

    25 October 2013, 11:14 am by: David

    A few lessons for Tuesday’s keynote. We are living in the world of commodity software. The faster we adapt and react to that the better we will be able to continue making the software we love.
  • #147: Our Retina Futures.

    18 October 2013, 10:19 am by: David

    Wrap up from Cingleton. Initial reactions and thoughts about Tip Jar In-App Purchases. Some predictions and thoughts about next week’s Apple event.
  • #146: Get up, Get Moving.

    4 October 2013, 2:04 pm by: David

    Looking for unique opportunities and taking risks. Embracing experimentation. The importance of getting up and moving. The Prompt: The Mind of the Underscore Pedometer++
  • #145: Real World Price Dynamics with Lauren Smith.

    27 September 2013, 2:27 pm by: David

    With all the recent discussion about App Store pricing and the sustainability of making a living from the Store I thought it might be constructive to bring actual customers into the conversation. While talking with my wife, Lauren, about what was going on our…
  • #144: Pod Wrangler and Getting Creative.

    26 September 2013, 4:25 pm by: David

    Thursday, September 26, 2013 - Introducing Pod Wrangler. Looking for places where you have unique experiences or resources that let you make things faster or better. Getting creative for business models to adapt to the ever changing app store environment.…
  • #143: Bare Metal.

    17 September 2013, 10:57 am by: David

    As an engineer my tendency is to think that all problems are best solved by cleverness. This week I’ve learned that the reality is that I should not try to solve with cleverness that which can easily be solved with money. Changing a Car Tire while Driving
  • #142: iPhone 5s/5c First Impressions.

    10 September 2013, 8:51 pm by: David

    Tuesday, September 10, 2013 - First Impressions on the iPhone 5s/5c event. Generally it met expectations, which makes me very happy.
  • #141: Sweeping Statements with Incomplete Information.

    6 September 2013, 9:49 am by: David

    Friday, September 06, 2013 - Taking pundit commentary with a grain of salt and a few thoughts about next week’s event. Developing Perspective t-shirt The Inspirational Mug Grain of Salt Origin
  • #140: Managing Beta Testing.

    30 August 2013, 2:28 pm by: David

    Friday, August 30, 2013 - Announcing the first ever Developing Perspective t-shirt. A discussion about how I beta test my apps to get them ready for the store. Developing Perspective T-shirt HockeyApp TestFlight
  • #139: Transferring Apps and Affiliate Linking.

    21 August 2013, 10:11 am by: David

    Wednesday, August 21, 2013 - Understanding the App Transfer process and an overview of Apple’s new affiliate marketing system. #72: Mistakes, Designing Icons and getting Acquired. iTunes Connect Developer Guide iTunes Affiliate Linking
  • #138: The New World.

    16 August 2013, 12:35 pm by: David

    Friday, August 16, 2013 - Walking through the tricky decision I have made about dropping support for iOS 6 in a lot of my adds. What the new ‘cheaper’ iPhone means for developers in the App Store.

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