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  • Developing a New Perspective

    Nov 4, 2015, 8:57 am By David
    Under the Radar RSS Feed…
  • #225: Users per Day.

    Aug 12, 2015, 12:27 pm By David
    I tend to think of my app business in terms of revenue per day. Breaking it down to that level helps me keep a close eye on it and know how well or poorly I’m doing. Today I walk through the reasoning for this as well as do a thought experiment of what the…
  • #224: Unplanned Absence.

    Jul 31, 2015, 10:27 am By David
    Some thoughts on the implications of having to take an unplanned absence from your work when you are self-employed. There are a lot of benefits of being independent that manifest themselves in a situation like this but also a few things to be careful of and…
  • #223: What to expect this summer.

    Jun 26, 2015, 10:12 am By David
    An overview of what to expect this summer: the beta schedule, timing for release, the importance of RADARS, my growing interest in Swift and an encouragement for everyone to build something new this summer. Will Hains’ iOS Beta History
  • #222: WWDC 2015 First Impressions.

    Jun 8, 2015, 1:49 pm By David
    First Impressions from WWDC 2015. These are my initial reactions right after the Keynote, I’ll probably do another episode later in the week which has more considered reactions.
  • #221: Circular Revenue.

    May 29, 2015, 11:09 am By David
    Some high level thoughts about WWDC and my excitement for it. Then, a few thoughts about whether mobile advertising is in a precarious position.
  • #220: The Essential Experience.

    May 22, 2015, 2:14 pm By David
    Today I begin a new Start-to-Finish series discussing the creation of an application from idea to the App Store.…
  • #219: Accidental.

    May 14, 2015, 10:06 am By David
    2015 Developing Perspective t-shirts (4 days to order, ends May 18.)…
  • #218: Blazing Trails.

    May 8, 2015, 8:52 am By David
    2015 Developing Perspective t-shirts (1 Week left to order.)…
  • #217: The Brand.

    May 1, 2015, 11:41 am By David
    2015 Developing Perspective t-shirts…
  • #216: The Hustle.

    Apr 23, 2015, 1:41 pm By David
    Thinking through why I have such a hang up about talking about and asking for Money. Why this is probably not such a great thing for my business and what I might do to fix it. My WatchKit Apps
  • #215: Insidious Features.

    Fri 10:30am By David
    How to build little features into your applications that re-wire your user’s brains to come to expect a certain behavior. These ‘insidious’ features are a delightful way to help build loyalty with your customers.
  • #214: App Store Snowstorm.

    Apr 9, 2015, 10:54 am By David
    Simultaneous Invention or setting realistic expectations for uniqueness. Simultaneous Invention
  • #213: Showing Up and Shipping Apps.

    Apr 2, 2015, 12:50 pm By David
    After a longer than typical break I’m back with another episode…on a related note I’m talking about how to get unstuck. How I manage the situation that seems to happen often enough where I get stuck in a creative rut. Then I talk a bit about how to…
  • #212: Four Phases of a Gold Rush.

    Feb 27, 2015, 1:35 pm By David
    In the run up to Apple’s media event on March 9th I keep hearing the phrase ‘Gold Rush’ over and over again. Today I unpack that concept and whether it might apply to the Apple Watch.…
  • #211: Asterisk Free Marketing.

    Feb 11, 2015, 4:14 pm By David
    Prompted by some thinking I did around building the App Preview for Pedometer++, I start to wonder about honesty in advertising. How honesty should I be? What level of candor is appropriate, helpful, reasonable? Building an App Preview
  • #210: Polymaths.

    Jan 30, 2015, 10:47 am By David
    I’m not a huge fan of the term polymath. It sounds kinda pretentious but sometimes the best word for something is that way. Today I was struck by the wild variety of tasks and skills that it takes to run a business principally on your own. So I wanted to…
  • #209: Not so Fast.

    Jan 23, 2015, 10:16 am By David
    Today I walk through my history thinking about Swift. From WWDC to now I’ve done a lot of thinking about Swift as whether I should be using it. The result makes me feel a bit conflicted, but the brutally pragmatic part of me is winning out.…
  • #208: Sam Soffes.

    Jan 15, 2015, 3:45 pm By David
    I take a break out of my normal 15 minute format for a return of my occational interview series. This week I’m delighted to talk to Sam Soffes about balancing your own product work with doing consulting, different ways of thinking about success and deciding…
  • #207: Irresistible Complexity

    Jan 10, 2015, 12:02 pm By David
    Rather than wading into the hullabaloo regarding Apple’s software quality directly I instead decided to take a step backwards and consider the forces that have driven us to this situation in the first place. My goal is to consider the forces that make…
  • #206: Can the App Store be Full?

    Dec 12, 2014, 11:19 am By David
    Today I think out loud about the implications of an App Store that is functionally full. Where applications cannot realistically thrive simply because of novelty or freshness. Whatever you do now you are facing up against a hyper-competitive marketplace. I…
  • #205: AILW - Economics of WatchKit Apps.

    Dec 5, 2014, 11:45 am By David
    Thinking out loud about why I recently starting my series called As I Learn WatchKit. I’ve learned a lot about the creative process by giving myself permission to put unpolished things into the world.…
  • #204: Delightfully Pragmatic.

    Nov 20, 2014, 1:49 pm By David
    My first reactions to WatchKit. I’m really glad Apple has given is some genuinely powerful capabilities with this first generation of APIs. Getting Started with WatchKit My Initial Impressions Apple’s Main WatchKit page Developer Forums
  • #203: Divided by One.

    Nov 14, 2014, 4:01 pm By David
    For a while now I’ve had an episode idea discussing some of the ‘interesting math’ about working on a project by yourself. I discuss how working on something by yourself is so very different than in working on any other sized team.
  • #202: Four Quadrants of Ideas

    Nov 6, 2014, 10:09 am By David
    I’ve had a few folks ask me about my plans and ideas for Apple Watch. While I don’t try to be too coy about what I’m working on I’ve definitely kept some of my ideas close to the vest. I’m well aware that ideas, in general, are useless on their…
  • #201: On Expedition.

    Oct 31, 2014, 9:41 am By David
    With the impending arrival of the AppleWatch next year and the WatchKit SDK next month I’m starting to shift my focus towards ‘wearables’. They present a few challenges to me as a developer, not the least of which is that I have almost no experience…
  • #200: Sustained.

    Oct 22, 2014, 10:28 am By David
    I recently hit a few milestones that got me thinking about the attributes of sustained projects.…
  • #199: Resolution Irrelevant.

    Fri 9:03am By David
    Thinking through the Retina iMac in a world where pixels stop mattering. Also, what’s going on with the iPad? Marco Arments’s thoughts on Retina iMac vs Mac Pro AnandTech’s Hands-on
  • #198: Boring and Superstitious.

    Oct 8, 2014, 9:56 am By David
    While a single button might seem somewhat boring or mundane to discuss I unpack the process of thinking through a single button in Emoji++. Specifically how to handle editing of favorites. Ultimately I went with an Edit button rather than a gesture based…
  • #197: Speculative Development.

    Oct 3, 2014, 9:14 am By David
    Talking through the process that ultimately lead to the creation of Emoji++, my recently launched custom keyboard for iOS 8. 🎉