To small carriers the iPhone is about prestige, not activations

GigaOm writes, Cellcom CEO Pat Riordan won’t tell you how many iPhones the small Wisconsin operator has sold since it began offering the device on April 29. He will say that the iPhone broke all of Cellcom’s single-day sales records. He will say that iPhone customers sign up for pricier voice and data plans. He just won’t give specific sales figures, and at the end of the day, those numbers don’t really matter. The iPhone gives Cellcom a critical tool in competing against the big operators in its little swathe of eastern Wisconsin and northwestern Michigan. Cellcom prides itself in providing better...

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