favicon iPhone and iPad once again lead web usage metrics, this time for Thanksgiving and Black Friday sales

  • iMore Nov 25, 2012, 9:27 am by: Rene Ritchie410 pts
    iMore writes, Continuing the confusing trend of Android dominating in market share but iOS continuing to lead -- by huge margin -- in mobile web usage share, both Apple's iPhone and the iPad reportedly eclipsed Google's Android in Thanksgiving and Black Friday online shopping use over the last few days. This according to IBM Digital Analytics Benchmarks: Mobile Shopping: Mobile purchases soared with 24 percent of consumers using a mobile device to visit a retailer's site, up from 14.3 percent in 2011. Mobile sales exceeded 16 percent, up from 9.8 percent in 2011. The iPad Factor: The iPad generated more...

    Continue reading iPhone and iPad once again lead web usage metrics, this time for Thanksgiving and Black Friday sales at iMore
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