Jony Ive Talks About Apple, Doesn’t Only Care About Money

Macgasm writes, Jony Ive, the SVP of Industrial Design at Apple, recently spoke at the British Business conference during the 2012 summer Olympics in London. Ive talked about how he started at Apple in 1992 and witnessed Apple’s “near death experience” and what he learned during that time. He spoke about how the iPhone was shelved multiple times because it wasn’t perfect due to proximity issues and about how Apple had to make sure it adjusted to many different user factors. Sir Ive said this about the iPhone: There were multiple times when we nearly shelved the phone because there...

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