Apple Reportedly Interested in Acquiring 'The Fancy', a Pinterest Rival

MacRumors writes, BusinessInsider has heard that Apple is presently in talks to acquire social sharing and commerce site The Fancy. The objective: to secure a role for Apple in the growing e-commerce market, putting the 400 million-plus users with credit cards on file with Apple's iTunes Store to work shopping—with Apple getting a cut of the action. The Fancy is described as a rival to the fast growing Pinterest site which is used to share photos of items found online. The Fancy describes itself: Fancy is part store, blog, magazine and wishlist. It's a place to discover great stuff, to curate a collection of...

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