Apple Posts iPad Mini Intro, TV Ad, and Keynote Video

MacRumors writes, Apple has posted the Jony Ive introduction video for the iPad mini. As is typical for Apple product launch events, the video gives a behind-the-scenes look at the development the iPad mini. Both Jony Ive and iPad product marketing head Michael Tchao make appearances. If all that we had done was take the original iPad and just reduce it, all that you would be aware of was everything that was just missing. There is inherent loss in just reducing a product in size. What we did, was we went back to the very beginning and we took the time to design a product that was a concentration of, and not a...

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