3 New Mac Ads Start Airing Featuring an Apple Genius

OS X Daily writes, Apple has started airing three new Mac ads that focus on an Apple Store Genius who is called upon in three unusual circumstances. The TV spots started during the Olympic games and are quite unlike other ads Apple has put out recently. For the longstanding Apple users and technically inclined amongst us, they come across as quirky and even awkward, but it’s obvious the target audience here isn’t loyal Apple customers. Instead, the commercials are aimed at swaying newcomers to the Mac platform who haven’t yet experienced the convenience and ease of owning a Mac, or the...

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