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  • Food fight! New Apple emails reveal root of ad agency problem

    18 April 2014, 3:52 pm by: Miyoko Yamada

    San Francisco, CA — Emails presented by Samsung in court recently revealed that Apple thought of dumping its longtime ad agency, TBWA\Chiat\Day. Digger deeper, Scoopertino has uncovered a trove of emails that puts it all in context. Surprisingly, the bad…
  • Tim Cook: “innovation out, reality distortion in”

    19 February 2014, 9:28 am by: Stephanie Weehawk

    Cupertino — Is Apple having an innovation crisis? Not in Tim Cook’s view. In a far-ranging interview with Charlie Rose to be broadcast later this week, Apple’s CEO reveals a surprising new strategy: Apple will be the innovation leader without actually…
  • New Apple mothership to tighten security for God

    25 November 2013, 11:37 am by: Lucas Meppen-Negal

    Cupertino — Holy security, Batman. To reduce the risk of being hacked by false gods, Apple will soon require The Big Guy himself to pass an identity check before offering inspiration for future product designs. Building upon the Touch ID feature unveiled in…
  • Apple catches Burberry fever for new retail chief

    23 October 2013, 11:11 am by: Mario Bitensky

    Cupertino — At long last, the Help Wanted ad has been taken down from Craig’s List. That vacant post of Apple VP of Retail? Filled. Winning the job is Burberry CEO Angela Ahrendts, who will dig in at corporate HQ in spring 2014. Burned by the…
  • iPhone 5s/5c event: live blog transcript

    11 September 2013, 4:00 pm by: Roland Greenfellow

    For those who couldn’t catch the live event, here’s a transcript of Scoopertino’s coverage of Apple’s iPhone 5s/5c event in Cupertino yesterday. 9:56AM  Hi all. Roland Greenfellow here. Glad you could make it for our live coverage of this much…
  • Apple to skip new iPhones, introduce iDangle instead

    6 September 2013, 5:56 pm by: Miyoko Yamada

    Cupertino — All those rumors about the new iPhones … a new “champagne” color? Cheaper models? Fingerprint sensor? Forget them. Apple is set to re-establish its ability to innovate by introducing no new iPhones at all. Instead, it will introduce an…
  • That was fast: Microsoft announces CEO short list

    27 August 2013, 12:20 pm by: Roland Greenfellow

    Redmond, WA — Who on earth could possibly fill Steve Ballmer’s shoes? The answer is quickly coming into focus. Within minutes of announcing CEO Ballmer’s retirement, Microsoft’s brain trust has announced a short list of six replacements. All are…
  • Apple stuns Google, unveils iGlass

    15 August 2013, 6:10 am by: Ulysse Merou

    Cupertino, CA — Coming soon: Google Glass. Shipping today: Apple iGlass. That was the theme pounded nonstop by Apple executives at today’s surprise press event. “iGlass doesn’t just change the way you interact with the world, it shows you a better…
  • Interfacelift: Apple panics, junks iOS 7 icons

    30 June 2013, 9:42 pm by: Stephanie Weehawk

    Cupertino, CA —  Just weeks after unveiling “a stunning new interface” for iOS 7, Apple CEO Tim Cook has let loose with an even bigger stunner. The widely panned interface has been junked months before iOS 7 even ships. At a special press conference…
  • WWDC 2013 keynote: live blog transcript

    11 June 2013, 2:14 pm by: Roland Greenfellow

    For those who couldn’t catch the live event, here’s a transcript of Scoopertino’s coverage of Apple’s WWDC event in San Francisco. 9:56AM  Hi everyone. Roland Greenfellow here. Welcome to our live coverage of Apple’s WWDC event. Excited about…

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