Apple's new Mac ads feature a helpful Genius

TUAW writes, My first thought, when I saw Apple's trio of new Mac ads that premiered during NBC's Olympics coverage last night: "Was it a deliberate casting choice to go with a guy who would remind us of Ferris Bueller?" This Genius Bar stalwart -- who does wear his blue shirt and badge everywhere he goes, including to bed -- is called upon to help the hapless, helpless guys he encounters on a plane, on the street and at his front door at four in the morning. (Fans of the Upright Citizens Brigade will recognize improv star Matt Besser as the freaked-out father to be in the Labor Day spot.) Early reaction...

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