Aggressive new in-store iPhone marketing clouds Apple’s retail message

9to5Mac
By Michael SteeberDec 8, 2018, 6:59 pm1.7k ptsInterestingTop
Following its four-day Black Friday shopping event last month, Apple has continued to incentivize customers to purchase a new iPhone with limited time discounts through the Apple GiveBack program. The trade-in offer, which was initially promoted with increasingly pervasive online marketing, has also made its…

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