Apple’s direct iPhone sales hit new low as carrier share approaches 80%, says report

9to5Mac
By Michael PotuckAug 30, 2023, 10:23 am325 pts
During the pandemic, Apple saw a notable increase in customers buying iPhones directly from the company instead of going through a mobile carrier or other retailer. Now a new report says that the trend has flipped as US iPhone purchases at Apple are at a new low with carriers taking almost 80% of the sales.…

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