Apple TV+ blockbuster movies lost $150M at the box office, but still profitable

9to5Mac
By Ben LovejoyMar 7, 2024, 8:17 am291 pts
Many in the entertainment business have questioned the wisdom of the huge spends on Apple TV+ blockbuster movies, suggesting that the company is prioritizing vanity over commercial sense. But a new report suggests that the three latest ones have proven profitable for the Cupertino company, despite low box…

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