Nearly half of iPhone buyers choose upgraded storage tier, study finds

9to5Mac
By Ryan ChristoffelMay 8, 2024, 12:53 pm315 pts
CIRP is out with a new report today focused on the sales patterns of iPhone buyers when it comes to storage tiers. They highlight how storage tiers have become a major way for Apple to increase its profit line for each new iPhone sold, as the iPhone’s margins get increasingly better when storage is upgraded.…

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