MLS boss says Apple bringing more viewers than expected, promises transparency

9to5Mac
By Zac HallDec 5, 2024, 9:35 am291 pts
Apple took over the next decade of Major League Soccer distribution starting with the 2023 season, so how have things been going for the league in terms of viewership? According to the MLS Commissioner, the partnership has resulted in “more subscribers than we and Apple thought we would have,” which…

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