Apple is doing something very fascinating with its Beats brand

9to5Mac
By Michael BurkhardtMar 29, 2025, 9:30 am552 ptsTop
Apple acquired Beats back in 2014, and it’s certainly been interesting to watch Apple’s varying decisions over the years. For the most part, the Beats brand has stayed completely intact. Beats Music was replaced with Apple Music, and the Beats 1 radio station on Apple Music was subsequently rebranded.…

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