Apple rebrands Search Ads business as ‘Apple Ads’

9to5Mac
By Benjamin MayoApr 14, 2025, 1:05 pm309 pts
Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s advertising business. When Apple first launched ads in the App Store, they were only shown as promoted search results, hence the name ‘Search Ads’. But the company now offers advertising…

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