Apple might increase iPhone 17 prices, but not reveal the true reason – WSJ

9to5Mac
By Ben LovejoyMay 12, 2025, 7:08 am504 pts
During Apple’s recent earnings call, CEO Tim Cook revealed that absorbing the impact of tariffs was likely to cost the company about $900M in the current quarter. However, he refused to be drawn about whether we can expect iPhone 17 prices to be increased in response. A new report today claims that Apple is…

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