After the Siri and Apple Intelligence mess, a totally new name will be needed

9to5Mac
By Ben LovejoyMay 19, 2025, 9:25 am312 pts
I won’t reprise the sad story of how Apple went from being at the forefront of AI technology with the launch of Siri in 2011 to being hopelessly left behind in 2025. The company’s current approach appears to be to retain the Siri branding for simpler tasks, while using Apple Intelligence for the shiny new…

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