Amazon’s rocky Alexa+ launch might justify Apple’s slow pace with next-gen Siri

9to5Mac
By Zac HallAug 9, 2025, 7:53 pm527 ptsTop
Amazon has finally started rolling out Alexa+, its oft-delayed overhaul of the Alexa voice assistant built on large language model technology. However, Alexa+ shows how difficult it is to replace a mature voice assistant with generative AI, especially when users expect instant, consistent results for simple…

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