Pressure mounts on Siri as ChatGPT ads start airing on primetime TV

9to5Mac
By Ben LovejoySep 29, 2025, 7:39 am342 pts
OpenAI is about to launch a series of ChatGPT ads, airing on primetime TV, streaming, and social media – with the first video being broadcast later today during NFL Primetime. The latest move adds further pressure on Apple by highlighting the vast gulf between the current capabilities of Siri and generative AI…

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