Eddy Cue explains why Apple TV dropped the Plus, and how it’s not confusing

9to5Mac
By Zac HallOct 14, 2025, 6:44 pm434 ptsTop
Apple TV+ is now just Apple TV, and Apple’s senior vice president of Services says the change was simply the right moment to make it. In a guest appearance on The Town podcast hosted by Matt Belloni, Eddy Cue discussed why the company decided to drop the “Plus” from Apple TV Plus and why Apple does not believe…

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