Apple testing new App Store design that blurs the line between ads and search results

9to5Mac
By Benjamin MayoJan 16, 2026, 4:32 pm195 ptsTrending
Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between what paid ad results look like and the real search results that follow. This means the only differentiator…

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