Madison Avenue Calls Apple And Amazon ‘Slow, Cocky And Downright Stingy’

AppAdvice
By Bryan M. WolfeFeb 18, 2014, 12:09 pm206 pts
Apple and Amazon are both relatively new to the ad business. Unfortunately, both are viewed poorly by media buyers. Not surprisingly, this hasnt played well on Madison Avenue, according to Ad Age. The publication notes that the conclusion of many executives is that neither company understands that advertising…

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