To compete with the Apple Watch, TAG Heuer has to drop the ‘Swiss Made’ label

AppAdvice
By Aldrin CalimlimJan 21, 2015, 2:41 am880 pts
In order to compete with the Apple Watch, TAG Heuer may have to jettison the prestigious Swiss Made label. That much is said by Jean-Claude Biver, the watch business head of TAG Heuers parent company, LVMH, in a new interview with Bloomberg. The Swiss Made label is applied to watches half of whose movements…

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