Amazon Hits Apple’s Newest iPad With A ‘Lighter Than Air’ Ad

AppAdvice
By Bryan M. WolfeOct 23, 2013, 12:57 pm170 pts
Amazon didnt waste any time. Just hours after Apple unveiled the iPad Air, the Kindle maker has a new message on its homepage. In a new ad for the Kindle Fire HDX are the words Lighter than Air. The Kindle Fire HDX, which launched earlier this month, weighs 0.82 pounds. This compares to the 1 pound for the…

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