App Tracking Transparency has hit social media for $10 billion in lost revenue so far

AppleInsider
Oct 31, 2021, 5:16 pm591 ptsTrending
Apple's privacy push has cost social media companies dearly, with advertising revenue for Facebook, Twitter, Snap, and YouTube down almost $10 billion in the second half of 2021 due to iOS' App Tracking Transparency feature. The introduction of App Tracking Transparency in April provided a way for users to…

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