Apple TV+ has a TikTok and its first challenge promotes 'The Afterparty'

AppleInsider
Feb 2, 2022, 2:06 pm356 pts
Apple TV+ is embracing TikTok with a marketing campaign to promote "The Afterparty" by asking users to duet to the fictional hit single "Do Wet." The sponsored hashtag has over 85 million views and counting. A real EP in Apple Music made by a fictional character in 'The Afterparty' Apple TV+ has been pushing…

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