Apple's privacy features will cost Facebook $12.8 billion in 2022

AppleInsider
Apr 13, 2022, 10:54 am316 pts
Almost 12 months after Apple launched App Tracking Transparency, a new analysis predicts its second year will still see major disruption to advertiser, with Facebook, YouTube and more collectively losing around $16 billion. Not everyone will have gotten their App Tracking Transparency options right first time.…

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