Apple won't guarantee advertising viewer counts for MLS Season Pass

AppleInsider
Jan 31, 2023, 3:57 pm314 pts
Apple plans to launch its coverage for Major League Soccer soon on Apple TV+ and will forgo some traditional advertising practices. MLS Season Pass Major League Soccer starts February 1 on Apple TV+, kickiing off a decade-long relationship. Fans can subscribe for $14.99 per month, or $99 per season, via the…

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