Eddy Cue believes Apple can reinvent sports broadcasting with Apple TV+

AppleInsider
Sep 21, 2023, 2:18 pm426 pts
Apple's move into live sports broadcasting is a strategic play to diversify its revenue and engage a broader audience, and it's been primarily driven by executive Eddy Cue. Apple exec talks sports in new interview Eddy Cue, a longtime Apple executive and sports enthusiast, spearheads the company's venture into…

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