Apple is planning to use artificial intelligence to optimize App Store ads

AppleInsider
Mar 11, 2024, 2:59 pm407 pts
Apple is planning on harnessing the power of artificial intelligence to buy and place ads in its App Store, similar to how Google's Performance Max and Meta's Advantage+ platforms work. Apple is testing AI-powered App Store ad placements The company has begun testing with a small group of advertisers. The…

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