Apple's most profitable iPhone upgrade is quietly losing steam

AppleInsider
Jan 29, 2025, 1:03 pm748 ptsTop
Fewer iPhone buyers are paying for extra storage, signaling a shift toward cloud reliance that could shake up one of Apple's most profitable upsells. iPhone 15 models Apple has long relied on iPhone storage upgrades as a revenue driver. The strategy is simple — offer a base storage option that's "good enough"…

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