Consumers stick to the edges of Apple's 'good, better, best' iPad pricing philosophy

AppleInsider
Mar 26, 2025, 10:45 am359 pts
Apple's iPad lineup clearly follows a "good, better, best" pricing strategy, but consumers consistently reach for either the cheapest or the priciest iPad option, leaving the middle tier behind. iPad Air Apple doesn't need to play the pricing game the way other companies do. While most brands steer shoppers…

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