Apple inches up share of direct iPhone sales but carriers dominate the field

AppleInsider
May 14, 2025, 10:49 am458 ptsTrending
Apple continues to gradually expand its direct iPhone sales to consumers, but most U.S. buyers still get their devices through carriers like Verizon, AT&T, and T-Mobile. iPhone 15 Pro and iPhone 16 Pro Mobile carriers including AT&T, Verizon, and T-Mobile accounted for 75% of iPhone sales in the U.S. as of…

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