Apple TV+ is about art more than iPhone sales says Tim Cook

AppleInsider
Jun 11, 2025, 2:32 pm231 pts
The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art itself, according to CEO Tim Cook. CEO Tim Cook during the WWDC 2025 'F1' skit - Image Credit: Apple Apple TV+ is well known as a well-heeled video streaming service, with Apple losing…

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