Apple imported a lot of Macs in Q1, but don't believe marketshare increase claims yet

AppleInsider
Jul 1, 2025, 12:33 pm258 pts
New shipment estimates by supply chain analysts suggest that Apple may have gained computing marketshare in the first quarter of 2025, but the report ignores that shipments aren't sales, and Apple stuffed the channel with hardware ahead of tariff impacts. Mac shipments jumped in 2025 Apple entered 2025 with…

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