iPhone 16e success is a shift in Apple's upgrade tactics

AppleInsider
Jul 30, 2025, 1:38 pm343 pts
The iPhone 16e is gaining traction, but its real success may be more about Apple's strategy than customer demand. iPhone 16 family Apple's iPhone 16e accounted for 11% of US iPhone sales last quarter, more than doubling the iPhone SE's share from the same period in 2024. The data comes from Consumer…

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