Apple TV+ loses the Plus in Apple's quietest rebranding exercise ever

AppleInsider
Oct 13, 2025, 11:54 am253 pts
In what could be Apple's quietest and most subtle rebranding exercise in its history, Apple TV+ is slowly losing the Plus and confusingly becoming just "Apple TV." The current and soon to be replaced Apple TV+ logo - Image Credit: Apple The Apple TV+ streaming service is very similarly named to the Apple TV…

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