Apple TV ditch of 'plus' just adds to Apple's video branding confusion

AppleInsider
Oct 13, 2025, 12:38 pm269 pts
First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has Apple TV, Apple TV, the Apple TV. Spot the difference. This appears to be the new brand logo for the renamed "Apple TV". No, not the app. Not the settop box. The streaming service.…

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