Mysterious ways: Apple’s musical journey from U2 to indie cool—and back

Ars Technica
By Nathan MattiseOct 25, 2014, 10:00 am628 pts
Aurich Lawson In April 2007, only diehard Broken Social Scene fans salivated when band member Leslie Feist released a solo album titled The Reminder. Sales were moderate for the first five months, reaching an average of 6,000 per week. But that September, Apple released its most impactful ad since it unveiled…

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