Apple’s sprawling, back-loaded 2014, and what to expect in 2015

Ars Technica
By Andrew CunninghamDec 12, 2014, 9:42 am655 pts
Apple's PR strategy revolves around scarcity of information—the company makes so few official announcements or even comments on news stories that people pay attention when it speaks. Its product announcements are day-long events revolving around hour-long keynotes that completely consume the tech news cycle…

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