Survey says 38 percent of all Apple Pay transactions don’t happen in a store

Ars Technica
By Megan GeussJan 11, 2016, 7:12 pm583 pts
(credit: Shinya Suzuki) According to a survey from market research group Phoenix Marketing International, 38 percent of all Apple Pay transaction volume comes from in-app purchases, with only 62 percent of purchases made in-store. The survey doesn’t offer a reason as to why in-app purchases seem to be so…

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