Small businesses count cost of Apple’s privacy changes

Ars Technica
By Financial TimesAug 9, 2022, 9:29 am322 pts
Enlarge (credit: Kentaroo Tryman | Getty Images) Small businesses are cutting back marketing spending due to Apple’s sweeping privacy changes that have made it harder to target new customers online, in a growing trend that has led to billions of dollars in lost revenues for platforms like Facebook. Apple last…

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