Apple ad exec wants to more than double ad revenue with new ads across iOS

Ars Technica
By Samuel AxonAug 15, 2022, 4:15 pm286 pts
Enlarge / Apple's HQ, as seen in Apple Maps. (credit: Samuel Axon) Apple is looking into significantly ramping up its ads business, according to Bloomberg reporter Mark Gurman, and has already internally explored adding ads to the iPhone's Maps app, with other potential expansions also on the horizon. The…

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