Apple “started from scratch” to design all-new iPhone 17 Pro and Pro Max

Ars Technica
By Andrew CunninghamSep 9, 2025, 2:20 pm733 pts
CUPERTINO, Calif.—Apple's basic iPhone 17 is the one most people will use, and the new iPhone Air will get attention for its thin design and novelty. But the iPhone Pro series is still the absolute best the company has to offer, and that continues to be true of the new iPhone 17 Pro and Pro Max that Apple…

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