Apple debuts new AppStore.com URLs during Super Bowl 47

Ars Technica
By Chris ForesmanFeb 4, 2013, 11:20 am242 pts
The first of Apple's new short URLs to promote the App Store went big with public exposure during the Super Bowl on Sunday, when an ad for the upcoming Star Trek into Darkness movie showed a link to a companion app at AppStore.com/StarTrekApp. Apple had recently alerted developers that it created the service…

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