Lunchbox schmunchbox? Jony Ive talks product naming at Apple

Ars Technica
By Jacqui ChengFeb 20, 2013, 10:45 am274 pts
How does Apple product designer Jony Ive come up with product names? Ive discussed his thought process on BBC's Blue Peter, which recently profiled his personal history and role at Apple. A couple new clips of the interview have now been posted to YouTube, giving us further insight into how he (and Apple)…

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