★ The Substack Branding and Faux Prestige Trap

Daring Fireball
By John GruberAug 2, 2025, 5:11 pm462 pts
Among the handful of oft-discussed problems with Substack: Their 90/10 subscription revenue split isn’t usurious, but it’s high compared to competing platforms — especially once you reach an even mid-tier level of popularity. The only way this independent publishing game works, by any credible definition of…

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